Did you know that the most successful marketing tool your business has is YOU? Being uniquely yourself.

Let your personality shine in all your business dealings. Start the connection with a warm handshake and a smile that reaches your eyes. Consumers these days want to do business with people they know, like and trust. So give them a chance to get to know you.

I’m not talking about pressing flesh like a politician on the campaign trail.  Your goal is authenticity. Be bold! Be yourself!

And as you expand your network, define your own personal measure of success. Then celebrate the milestones and wins along the way.

Follow the hashtag #BolderBiz on Twitter and see what we’re talking about here on the podcast!

Aprille Janes, the host of the Bolder Business Women Podcast is a sought after speaker, author and small business coach. She knows that Bolder Women want a business that meshes with their life rather than a life they squeeze in around business. 

Since 2003, Aprille has supported women who are stepping out with confidence to make a difference in the world AND  grow a profitable business. She helps them develop solid strategic plans and get into action, transforming their vision into reality.


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