048 Patti Pokorchak The Money Is in the Sale
One of the biggest myths among solo entrepreneurs is that marketing is selling. This misconception keeps financial success out of reach. It’s time to bust this myth wide open.
Patti Pokorchak is an award winning marketing and sales executive, with 30+ years of experience at IBM, Siemens, and many startup companies. Self-employed since 1992, she helped start and run a multi-million dollar software company for 10 years, before opening a thriving garden centre and hobby farm. She says “If I can be a farmer, then you can be anything you want to be — with some basic sales and marketing skills that is!”.
Patti was NOT a born salesperson – she was a trained programmer, after dropping her quest to be an accountant – all great geeky careers. While at IBM, even after she went on a grueling two week residential sales course, she was still a nervous shy introverted sales person. And then she discovered something.
Today, Patti LOVES to sell and has deconstructed her million dollar sales secrets to help other entrepreneurs and small businesses sell more effectively, with more skill and confidence.
- The best sale is the one you walk away from. You want to like the people you deal with.
- The more comfortable you are with yourself, the easier it is to focus on the other person.
- Be confident in the value of what you offer.
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