052 Robert J Weese The Biggest Problem You Face

A lack of sales is the Number 1 problem business faces today. We compound that problem when we confuse marketing with sales.  Sales means sitting down and having “The Conversation”.

Robert J. Weese of B2B Sales Connections brings over 30 years of direct sales, sales management and executive level experience to his role helping sales professionals and business owners achieve sales growth.  He is an author, award winning speaker, broadcaster and entrepreneur. Some of his career highlights include:

  • 39% annual growth over 5 years managing a national sales division
  • 6 consecutive years as a 100% Sales Club member with Fortune 500
  • Created & delivered sales and product training programs throughout North America
  • Founder of one of the largest Sport Fencing Clubs in Canada

Robert has widespread experience building regional, national, and industry specific sales channels, as well as extensive skill in the foundations of sales; prospecting, presenting and closing. Both personally and professionally, Robert has demonstrated a proven track record of success.

Robert is also an avid competitive fencer and coach. In 2006 he established the Ajax Fencing Club. His students have won medals in provincial, national and international competitions.

3 TipsTell them a story

  1. How you present yourself is crucial to trust. Look the part of who you are.
  2. Establish yourself as an expert.
  3. Don’t jump into the ‘sell’. Talk to them. Tell them a story. Ask questions. Establish trust.


You don’t wait for every streetlight to be green before you drive down the road.  – Susan Enns


Action Plan for Sales Success by Susan Enns

Contact Robert

Website: http://www.b2bsalesconnections.com

Facebook: https://www.facebook.com/B2BSalesConnections

LinkedIn:  http://ca.linkedin.com/in/bobweese

Listen to the Conversation!



  1. Thanks Aprille and Robert for this podcast. I agree so much focus is now on social media for business but what is needed is what to do or say when you are standing in front of a customer.
    I just downloaded the ebook too, looking forward to those Sales tools.

    Thanks again,

  2. Hey Joanne, thanks for the comment. You’re right. A laser focus on social media can create problems for small businesses like us. We need to see it as one tool (albeit an important one) in our whole marketing and sales cycle.

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