056 Rahna Barthelmess Your Personal Branding Edge
Your personal brand is your promise to the public of a future experience. You need to be clear and consistent on the message you send out because it’s like a lighthouse. Anything less than your best and you put that experience at risk.
For over 20 years, author, speaker and branding expert Rahna Barthelmess has passionately built some of the world’s beloved brands, like LEGO® Toys, Miracle-Gro® Plant Food, Build-A-Bear Workshop® and Texaco® Gasolines. Today, As a personal branding strategist, it’s her job to help entrepreneurs find more clients, job seekers land that dream job, and corporate executives to maximize their potential and take their careers to the next level.
Rahna pulls from real-life experiences, translating classic marketing ideas into practical how-to’s that can be immediately applied to people’s business lives—to have more fun in their lives, do more meaningful work and earn more money!
Check our Rahna’s guest post on the Bolder Biz blog where she talks about the power of a great story!
- Honor your innate talents and perspective.
- Think strategically about and actively manage what you want to be known for.
- Be confident in the delivery of your personal brand.
- Grow purposefully.
Listen to the Conversation!