Instead of asking “HOW” all the time, we need to take a step back and take a lesson from children. The real question is never “HOW”. It’s “WHY” or “WHY NOT” or (my favourite) “WHAT IF”.  Because we all know that if we really want to do something we’ll figure out the HOW later.

Curiosity is a trait we need to value more and nurture if we are to be successful in business. Curiosity is the heart of innovation and growth. Innovation creates value and awareness of our brand.

And that’s BOLD!

3 Tips

  1. Wait before you ask “How”.  Make your first question Why, Why not or What if?
  2. Take a look at your business activities this week and ask yourself WHY am I doing this? If you can’t give a compelling answer either find one or stop doing it!
  3. Watch a child play and they’ll teach you about curiosity, the most valuable asset you can bring to your business.

BookAsk WHY before you ask HOW

The Power of Why


It’s through curiosity and looking at opportunities in new ways that we’ve always mapped our path at Dell. There’s always an opportunity to make a difference.—Michael Dell

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