Irina Jordan is in highly niched, and rather unusual industry. Just celebrating the first anniversary of her business, she’s forging ahead. Profitable within 5 months, she now provides employment for 23 artisans. She shares with us today how she grew her online business through social media, using her background in marketing.

Irina is a Founder and Owner of ARTISURN (www.artisurn.com), online marketplace of handcrafted cremation urns, jewelry and keepsakes made by talented artisans. ARTISURN’s name is a combination of ‘artisan’ and ‘urn’ to highlight the one-of-a-kind quality of its cremation urns, jewelry and keepsakes.

Irina has founded it on the premise that everyone deserves a lovingly handmade final resting vessel. People can celebrate the life of a loved one or beloved pet by finding a unique cremation piece that they can proudly display in their homes or wear close to their heart.

Irina is well-versed in social media so you can find ARTISURN on Facebook, Google+, Instagram, Pinterest and Twitter in addition to its own website: www.artisurn.com and Memorial Chronicles blog: www.artisurn.com/blogs/cremation-chronicles. ARTISURN has been featured in Inc., Huffington Post , Chicago Tribune, Crain’s Chicago Business, CIO and on a variety of sites and blogs devoted to caregiving and end of life topics.

Prior to ARTISURN, Irina ran a think tank dedicated to research that was focused on ensuring trustworthiness of public information. Irina holds an MBA and a Masters in Education.

3 Tips

  1. Don’t wait to be perfect.
  2. Use multiple platforms but be strategic. Where’s your target audience?
  3. Have your own blog because the search engines LOVE fresh content.

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Contact Information

Website:        http://www.artisurn.com
Facebook:    http://www.facebook.com/artisurn
Twitter:         http://www.twitter.com/artisurn
LinkedIn:     http://www.linkedin.com/in/irinajordan
Google:          http://plus.google.com/+IrinaJordan

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