Irina Jordan is in highly niched, and rather unusual industry. Just celebrating the first anniversary of her business, she’s forging ahead. Profitable within 5 months, she now provides employment for 23 artisans. She shares with us today how she grew her online business through social media, using her background in marketing.

Irina is a Founder and Owner of ARTISURN (, online marketplace of handcrafted cremation urns, jewelry and keepsakes made by talented artisans. ARTISURN’s name is a combination of ‘artisan’ and ‘urn’ to highlight the one-of-a-kind quality of its cremation urns, jewelry and keepsakes.

Irina has founded it on the premise that everyone deserves a lovingly handmade final resting vessel. People can celebrate the life of a loved one or beloved pet by finding a unique cremation piece that they can proudly display in their homes or wear close to their heart.

Irina is well-versed in social media so you can find ARTISURN on Facebook, Google+, Instagram, Pinterest and Twitter in addition to its own website: and Memorial Chronicles blog: ARTISURN has been featured in Inc., Huffington Post , Chicago Tribune, Crain’s Chicago Business, CIO and on a variety of sites and blogs devoted to caregiving and end of life topics.

Prior to ARTISURN, Irina ran a think tank dedicated to research that was focused on ensuring trustworthiness of public information. Irina holds an MBA and a Masters in Education.

3 Tips

  1. Don’t wait to be perfect.
  2. Use multiple platforms but be strategic. Where’s your target audience?
  3. Have your own blog because the search engines LOVE fresh content.

Irina Jordan Bolder Business Podcast with Aprille JanesQuote

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