074 Irina Jordan: Stop Waiting
Irina Jordan is in highly niched, and rather unusual industry. Just celebrating the first anniversary of her business, she’s forging ahead. Profitable within 5 months, she now provides employment for 23 artisans. She shares with us today how she grew her online business through social media, using her background in marketing.
Irina is a Founder and Owner of ARTISURN (www.artisurn.com), online marketplace of handcrafted cremation urns, jewelry and keepsakes made by talented artisans. ARTISURN’s name is a combination of ‘artisan’ and ‘urn’ to highlight the one-of-a-kind quality of its cremation urns, jewelry and keepsakes.
Irina has founded it on the premise that everyone deserves a lovingly handmade final resting vessel. People can celebrate the life of a loved one or beloved pet by finding a unique cremation piece that they can proudly display in their homes or wear close to their heart.
Irina is well-versed in social media so you can find ARTISURN on Facebook, Google+, Instagram, Pinterest and Twitter in addition to its own website: www.artisurn.com and Memorial Chronicles blog: www.artisurn.com/blogs/cremation-chronicles. ARTISURN has been featured in Inc., Huffington Post , Chicago Tribune, Crain’s Chicago Business, CIO and on a variety of sites and blogs devoted to caregiving and end of life topics.
Prior to ARTISURN, Irina ran a think tank dedicated to research that was focused on ensuring trustworthiness of public information. Irina holds an MBA and a Masters in Education.
- Don’t wait to be perfect.
- Use multiple platforms but be strategic. Where’s your target audience?
- Have your own blog because the search engines LOVE fresh content.
Live your life to the fullest.