088: The Power of Story
While I’ve always talked about story and invited my guests to share theirs, I decided to shift to a laser-focus on the Power of Story to help you boldly stand out from your competition.
The one thing that sets your business apart from every other one doing what you do is YOU. You reveal yourself through the power of story. I want to help with that and this podcast will do just that.
Every business is looking for the key that unlocks the “know, like and trust” factor for connections that are real and lasting. That key doesn’t come packaged with dry facts and stats. Connection demands story. And there’s science out there to prove it.
In this episode I explain why you need to leverage the power of story and what you can expect in coming episodes to help you do just that!
- Stories activate Oxytocin in our bodies otherwise known as the Love Hormone so they help us bond as humans (know and like).
- MRI scans showed that brains activated EXACTLY as if the listener were physically experiencing the story they heard or saw so they help us build trust.
- Our brains crave narrative to make sense of life. If we don’t have a story, our brains will supply one to fit the facts as we know them.
“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision.” Neil Gaiman