090: What a Business Story is Not
In talking to people I’ve uncovered some misconceptions about story that I’d like to dispel right now. A great business story motivates people to action. In order to do it right, you need to know what to steer clear of.
- What was your original problem? What was it you wanted? How did you feel then?
- What other things did you try? What were your results? How did that make you feel?
- How did my product or service help?
- What changed for you? How do you feel now?