117: Aprille Janes Marketing – Are you a Hunter or a Farmer?
Marketing – Are you a Hunter or a Farmer?
Story is a vital piece of the puzzle in this new age of marketing.
- You have two precious resources – money and time. Farming requires more time, but the rewards are stability and scalability.
- Make sure the harvest you’re planting is one your customer wants AND is worthy of your time and effort.
- Relationship is an asset. Nurture the seeds that have taken root. Focus on your customer, not the market.
FIND OUT ABOUT THE STORY PROJECT HERE
“On average, loyal customers are worth up to 10 times as much as their first purchase.” White House Office of Consumer Affairs
Free Bonus About Story www.BolderBiz.com/21storytips/