Marketing – Are you a Hunter or a Farmer?

Aprille Janes BolderBiz  Bolder Business PodcastWith credit to Seth Godin (Seth’s blog),  this episode follows the thread of conversation that Tom Schwab started in the last episode on Inbound Marketing and relationships. Tom Schwab Episode 116 

Story is a vital piece of the puzzle in this new age of marketing.

3 TIPS

  1. Aprille Janes Bolder Business Podcast 117You have two precious resources – money and time. Farming requires more time, but the rewards are stability and scalability.
  2. Make sure the harvest you’re planting is one your customer wants AND is worthy of your time and effort.
  3. Relationship is an asset. Nurture the seeds that have taken root. Focus on your customer, not the market.

FIND OUT ABOUT THE STORY PROJECT HERE

http://www.bolderbiz.com/thestoryproject

QUOTE

“On average, loyal customers are worth up to 10 times as much as their first purchase.”  White House Office of Consumer Affairs

BOOK

Marketing: A Love Story: How to Matter to Your Customers

Contact Aprille

Website:  www.BolderBiz.com
Free Bonus About Story www.BolderBiz.com/21storytips/
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