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117: Aprille Janes Marketing – Are you a Hunter or a Farmer?

http://traffic.libsyn.com/bolderbusinesswomen/117_Aprille_Janes_marketing_stories.mp3Podcast: Play in new window | DownloadMarketing – Are you a Hunter or a Farmer? With credit to Seth Godin (Seth’s blog),  this episode follows the thread of conversation that Tom Schwab started in the last episode on Inbound Marketing and relationships. Tom Schwab Episode 116  Story is a vital piece of the puzzle in this new age of marketing. 3 TIPS You have two precious resources – money and time. Farming requires more time, but the rewards are stability and scalability. Make sure the harvest you’re planting is one your customer wants AND is worthy of your time and effort. Relationship is an asset. Nurture the seeds that have taken root. Focus on your customer, not the market. FIND OUT ABOUT THE STORY PROJECT HERE http://www.bolderbiz.com/thestoryproject QUOTE “On average, loyal customers are worth up to 10 times as much as their first purchase.”  White House Office of Consumer Affairs BOOK Marketing: A Love Story: How to Matter to Your Customers Contact Aprille Website:  www.BolderBiz.com Free Bonus About Story www.BolderBiz.com/21storytips/ Podcast: www.BolderBusinessPodcast.com Twitter: https://twitter.com/AprilleJanes LinkedIn: https://www.linkedin.com/in/aprillejanes Facebook: https://www.facebook.com/TheProfitFormula Google+:...
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116: Tom Schwab Chasing or Building? Inbound Marketing

http://traffic.libsyn.com/bolderbusinesswomen/116_Tom_Schwab_Podcast.mp3Podcast: Play in new window | DownloadSelling online has never been easier, but making a profit has never been tougher. As Michigan led the nation into the recession, Tom Schwab was one of the first to harness a new strategy to build his business from a regional player to a national leader. An expert in Inbound Marketing, Tom helps high-potential entrepreneurs, soloprenuers and small businesses harness the power of the internet to accelerate the growth of their business. 3 Tips What seems ordinary to you is amazing to others. The best content you can deliver is to answer their questions. Test everything. Quote “What’s ordinary to you is amazing to me.” Derek Sivers Book Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Contact Information Special Page for Podcast listeners: http://www.tmschwab.com/bolder/ Website and Blog URL: http://tmschwab.com/ Facebook: https://www.facebook.com/ThomasMSchwab Twitter: https://twitter.com/TMSchwab LinkedIn:...
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115: Jason Treu: Leading with Generosity

http://traffic.libsyn.com/bolderbusinesswomen/115_Jason_Treu_Podcast.mp3Podcast: Play in new window | DownloadJason Treu’s interview is jam-packed with great insights, tips and wisdom. You’ll want to listen to this one more than once. Jason is a top expert on social engineering, business networking, influence, charisma and leadership. His bestselling book, Social Wealth, is THE how-to-guide on building personal and professional relationships. It’s sold more than 30,000 copies and has more than 120+ 5 star reviews. He is also a frequent contributor to publications such as Brazen Careerist, Thought Catalog, Under30 CEO, KillerStartups, & many others. 3 TIPS Lead with giving and generosity. Help others get what they want and they’ll help you get what you want. Emotions are the key drivers for everyone. People will never forget how you make them feel. Fear is the compass pointing you in the direction of success, growth and fulfillment. QUOTE “The truth is: Belonging starts with self-acceptance. Your level of belonging, in fact, can never be greater than your level of self-acceptance, because believing that you’re enough is what gives you the courage to be authentic, vulnerable and imperfect.”  Dr. Brene Brown  BOOK (Kindle) Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network Give and Take: Why Helping Others Drives Our Success Contact Jason Facebook: https://www.facebook.com/BeExtraordinaryNow Twitter: https://twitter.com/jasontreu LinkedIn: https://www.linkedin.com/in/jasontreu Google+:...
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114: Karolyn Blume Eat the Elephant: Overcoming Overwhelm

http://traffic.libsyn.com/bolderbusinesswomen/114_Karolyn_Blume_Podcast.mp3Podcast: Play in new window | DownloadThere’s a modern plague running rampant today and it’s called “Overwhelm”. My guest today, Karolyn Blume, has a cure and she offers it in her new book Eat the Elephant: Overcoming Overwhelm. In this episode she shares her journey from recovering attorney to become a successful speaker, author and consultant. She shares time-tested strategies for identifying the sources of overwhelm and managing the fallout that sabotages us every day. Karolyn is an expert problem solver and a gifted strategist and these days you’ll find her consulting with individuals and corporations. 3 Tips Identify the source of your overwhelm. Develop strategies to deal with it. Maintain a sense of humour. QUOTE Do well by doing good.  Benjamin Franklin BOOK Eat the Elephant: Overcoming Overwhelm Connect with Karolyn Website: http://www.KarolynBlume.com Facebook: http://facebook.com/KarolynVreelandBlume Twitter: http://twitter.com/karolynblume LinkedIn: http://linkedin.com/KarolynBlume Google+: https://plus.google.com/+KarolynBlume/ Related Article by Aprille Janes 4 Success Strategies When Things Get...
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113 Lisa Mallis: From Stuck to Productive

http://traffic.libsyn.com/bolderbusinesswomen/113_Lisa_Mallis_Podcast.mp3Podcast: Play in new window | DownloadEver been stuck in that place where you’re not unhappy but you’re not happy either? My guest in this episode, Lisa Mallis, was in that position for five years before she realized that something had to change. Today she lives her passion as a time strategy visionary who combines her experience in education and coaching with a love for systems and time management to create personalized and easy to implement solutions. Because she understands ‘stuck’ she’s able to guide her clients to lives where every day is productive, rewarding, and fun! TIPS: It doesn’t have to be perfect. Just start where you are. Connect with resources to help you find your way and course correct when necessary. Mistakes won’t kill you. Keep moving. Learn to laugh at yourself. QUOTE If nothing changes, nothing changes. BOOK Selling For Fun and Profit: Take the “Icky” and “Scary” Out of Sales Connect with Lisa Blog: http://www.SystemSavvyConsulting.com/blog Facebook: http://facebook.com/systemsavvyconsulting Twitter: http://twitter.com/systemsavvy LinkedIn: http://www.linkedin.com/in/lcrilleymallis Google+:...
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